Dr. Apurba Pandit, 12 June 2021: False or misleading information about Covid-19 vaccines is spreading rapidly on social media.
Numerous conspiracy theories about the nature and origin of Covid-19 have circulated on the internet since the pandemic was declared last year, and have only been spurred on by the introduction of numerous speedily developed vaccines. But it’s not just misinformed members of the public peddling false or distorted information online – organised campaigns are actively working to undermine confidence in the Covid-19 vaccine rollout.
Analysis by the British Medical Journal has directly linked deliberate ‘foreign disinformation’ campaigns on social media to falling vaccination rates. With the World Health Organisation listing vaccine hesitancy as one of the top ten threats to world health, the spread of false information on far-reaching social media platforms like Twitter and Facebook is a legitimate and urgent cause for concern.
In March, the US Government accused Russian intelligence services of conducting disinformation campaigns against western coronavirus vaccines through a number of Kremlin-backed online news publications. According to US officials, the websites exaggerated the vaccines’ risks of side effects and said the Pfizer jab had been rushed through approval, among other false or misleading claims.
An EU foreign service report also accused China and Russia of engaging in ‘state-sponsored disinformation’ campaigns to undermine trust in western-developed Covid-19 vaccines, while promoting their own. Moscow has refuted these claims.
Media outlets aren’t the only platform being used to spread vaccine disinformation. Just last week, a number of French and German social media influencers said they had been offered large sums of money by a supposedly UK-based PR agency to share false, disparaging claims about the safety of Pfizer’s Covid-19 vaccine. The influencers, which include popular health and science content creators, were asked to tell their followers that the jab was responsible for thousands of deaths and “present the material as [their] own independent view”.
Léo Grasset, a French YouTuber with over one million subscribers, was asked to spread the false claim that deaths from the Pfizer vaccine – the most widely used Covid-19 jab in France – are almost three times higher than those from AstraZeneca’s candidate. Et Ça Se Dit Médecin, a hospital intern with over 87,000 Instagram followers, told French news channel BFMTV he was offered more than €2,000 by the agency to post a story containing similar information.
Grasset said the agency, Fazze, refused to disclose the name of its client and that its employees’ LinkedIn profiles, which have since been removed, showed them all to have previously worked in Russia. The non-profit news platform Radio Free Europe/Radio Liberty has since alleged that a network of Russian marketing companies are behind the campaigns targeting high-profile social media influencers to spread disinformation.
The Virality Project, a coalition of US research entities, was launched in February to detect, analyse and respond to incidents of Covid-19 vaccine disinformation online, and mitigate the harmful effects that misleading content could have on public trust in vaccines. The consortium is building on strategies developed during the US election to inform social media companies and public health officials about disinformation and provide accurate vaccine-related information to the public.