Health Desk-- 26 May, 2018: A new study has suggested that social media stars might be encouraging children to eat more unhealthy snacks.
It found children who saw popular vloggers consuming sugary and fatty snacks went on to eat 26% more calories than those who did not.
The study examined the responses of children to images from social media.
The findings come amid calls for tougher rules on junk food advertising.
The social media stars used in the study were Zoella, who has 10.9 million followers on Instagram, and Alfie Deyes, who has 4.6 million.
The 176 children were split into three groups and shown either pictures of the personalities promoting unhealthy snacks, healthy foods or non-food products.
The children were then offered a range of healthy and unhealthy snacks to choose from, including grapes, carrot sticks, chocolate buttons or jelly sweets.
Children consider vlogggers to be "everyday people" just like their peers, said, Dr Emma Boyland, one of the researchers from the University of Liverpool.
The study was presented at the European Congress on Obesity.
Courtesy: BBC Health